Adidas Outdoor EL PODER DE LA ROJA by Isobar Madrid, Netthink

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Isobar Madrid
Agency Netthink
Creative Director Jesús Henares
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ADIDAS
Creative Director: Jesús Henares
Account Manager: Borja Chacón
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: NETTHINK ISOBAR, Madrid, SPAIN

Description of Ambient execution
In ONE DAY ACTION we developed the biggest LIVE animation (at least the biggest we have seen) ever done in Spain…“ANIMAR” in spanish means support!! …but “ANIMAR” also means create an animation…and that´s what we did!!! From an Outdoor Stand Canvas, situated in one of the most emblematic plazas of Madrid, we start to fill of red a blank shirt. While people and celebrities were giving blood, Painters hang themselves to paint in the huge canvas the blood being donated. In the microsite anyone could see the event broadcast in live streaming video and leave their comments and support. Only then did the people realize that a huge animation was being done. …Online and offline it turned out to be a really interactive experience. Some giving their encouraging messages in our web and others giving more…their own blood.

English Translation of Main Headlines
The Red is how our National Team is known… But the Red is not just a name, It’s a feeling we carry in our blood, we feel deep in our hearts, because our team gives their blood in the match…Now, we are going to ask: DO YOU FEEL THE POWER OF THE RED? THEN…GIVE IT!! With adidas and Spanish national team, Give your blood to the Spanish Red Cross.