RAIN BAG by DraftFCB Caracas for Adidas

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RAIN BAG

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Venezuela
Agency DraftFCB Caracas
Executive Creative Director Exequiel Rodriguez - Paula Caminos
Art Director Valdemar Balza, Mike Gassan
Copywriter Sydney Gato Reyes
Producer Ciano González
Account Supervisor Javier Zubillaga
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: ADIDAS VENEZUELA
Product/Service: VENEZUELA'S PROFESSIONAL SOCCER TEAM
Agency: DRAFTFCB CARACAS
Executive Creative Director: Exequiel Rodríguez
Creative Director: Sydney Reyes
Copywriter: Sydney Reyes
Art Director: Valdemar Balza/Mike Gassan
Account Supervisor: Javier Zubillaga
Advertiser's Supervisor: Andrea González Silva
Producer: Ciano González
Account Manager: Mirna Espósito
Planner: Julio Grande Allende
Account Manager: Mirna Espósito
Planner: Julio Grande Allende

Ambient Execution Description
In Venezuela's capital city Caracas, there are around 200 thousand motorcycle bikers. And as a tropical country, it rains most of the year and bikers have to improvise using bags as boots to avoid soaking there shoes and pants.

In addition, Venezuela's soccer team has revived a lost dream: being able to play for the first time in the Fifa World Cup 2014.

We print the official Adidas shoes for Venezuela's Team and transformed as a powerful communication device so people on streets can see how they live the passion for our national team.

We gave bikers on streets and inside soccer stadiums 1.000 bags.