TEN ALARMS by AMV BBDO London for Adt

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TEN ALARMS

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Industry Household maintenance & pet products, Alarms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Brazier
Art Director Antony Nelson
Copywriter Mike Sutherland
Typographer Aron Moss
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: ADT
Product/Service: ALARM SYSTEMS
Agency: ABBOTT MEAD VICKERS BBDO
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Mike Sutherland
Art Director: Antony Nelson
Typographer: Aron Moss
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Description of Ambient execution
ADT Alarm SystemsBrief: In Britain a home is burgled every 37 seconds. Many of these properties already have burglar alarms fitted, but the majority of them are ignored. People either think it’s a false alarm or that someone else will sort out the problem.ADT security systems are different. Their alarms are monitored 24 hours a day, 365 days a year, ensuring that your alarm won't be ignored, giving you complete peace of mind.Solution: Instead of running a traditional poster campaign, we decide to use people’s homes to put our message across. We sprayed the ads directly onto wooden boards. These boards were then placed over windows creating the illusion that the property had recently been burgled and the broken window boarded up. The ads worked in two ways. Not only did they draw people’s attention to the fact that houses in their neighbourhood were being burgled, but the ads also offered a solution to the problem. With a pretty small budget the boards created a big impact.