Mistaken Identity by SHEDcsc for Adventure World

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Mistaken Identity

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Industry Leisure Parks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency SHEDcsc
Creative Director Drew Ridley
Art Director Matt Ridley
Copywriter Andrew Tinning
Released July 2016

Credits & Description

With the Pokemon Go craze hitting Australia along with the rest of the world, it was inevitable that there would be casualties. Adventure World Perth's mascot Yarli the Dragon has been mistaken for a Pokemon and abducted from the park. Adventure World are using bill posters, handout flyers and social media posts to ensure his safe and swift return. At the same time, they are also advertising the Park opening date and the season pass sale now on.
Media: Ambient
Category: Entertainment & leisure
Client: Adventure World
Agency: SHEDcsc
Country: Australia
Executive Creative Director: Andrew Tinning
Creative Director: Drew Ridley
Art Director: Andrew Tinning
Copywriter: Andrew Tinning
Art Director: Matt Ridley
Account Director: Kristy Orr
Client Chris Mellville.