KALEIDOKU by Y&R Johannesburg for Aaa School Of Advertising

KALEIDOKU

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Industry Colleges, Universities & Education Centers, Advertising & Communication
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Creative Director Anita Modi
Art Director Bradley Stapleton, Anita Modi
Copywriter Hayley Redman
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: AAA SCHOOL OF ADVERTISING
Product/Service: ADVERTISING COURSES
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Liam Wielopolski/Clinton Bridgeford
Creative Director: Anita Modi
Copywriter: Hayley Redman
Art Director: Bradley Stapleton/Anita Modi
Account Manager: Zanele Zwane
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
More than a DM piece, Kaleidoku is a brand new game invented from scratch. It’s also the very first time the AAA School of Advertising put a creative test into the hands of potential applicants. A game of colour and design, Kaleidoku is the perfect way to introduce learners to the brand, the school, to Art Direction and Design.