African Angel Outdoor WITH IMMEDIATE EFFECT by Ogilvy & Mather Frankfurt

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WITH IMMEDIATE EFFECT

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Martin Seele
Art Director Simon Goebel, Tobias Von Aesch
Copywriter Nadja Franke, Mike Dawe
Producer Trizz Tv
Photographer Robert Eikelpoth
Illustrator Tobias Von Aesch
Released January 2012

Credits & Description

Category: Special Build
Advertiser: AFRICAN ANGEL
Product/Service: CHILDREN'S CHARITY
Agency: OGILVYACTION
Executive Creative Director: Martin Seele
Copywriter: Mike Dawe/Nadja Franke
Art Director: Tobias Von Aesch/Simon Goebel
Photographer: Robert Eikelpoth
Illustrator: Tobias Von Aesch
Art Buyer: Carol Redfield
Producer: Trizz Tv
Account Manager: Jennifer Parry
Other Credits: Zerone Gmbh I. Gr. - Image Retouche. Toma Soare (Ogilvy Action Gmbh) - Submissions.
Head of Project Management: Hanna von Schultz
Award Submissions: Toma Soare

Ambient Execution Description
The media used is a giant, interactive scratchcard billboard.

The top layer depicts a poor environment in Africa that, when scratched off, reveals a happier, more positive image of a brand new classroom.

Next to the billboard is a donation box, where people can deposit the money they use to scratch off parts of the picture.