URBAN CONNECTIONS by F/Nazca Saatchi & Saatchi Sao Paulo for Afroreggae

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Eduardo Lima
Account Supervisor Andre Gustavo Soares
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Product/Service: TV SHOW
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Account Supervisor: André Gustavo
Advertiser's Supervisor: José Junior
Date of First Appearance: Dec 4 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Description of Ambient execution
To promote the new season of Conexões Urbanas (Urban Connections) - a cable TV program which connects the different Brazilian social classes through culture, art and music - stylized images of people from different social classes were pasted onto utility poles in the streets of Rio de Janeiro, Brazil. This created hundreds of real urban connections spread throughout the city’s streets. Two days after pasting, a stencil was used to add the name and time of the new program.