Cafe Taina: CASTAWAY by DraftFCB Sao Paulo for Agro Food

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Industry Non-alcoholic drinks, Coffee, Tea, Breakfast Drinks, Cafe
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency DraftFCB Sao Paulo
Art Director Benjamin Yung Jr.
Copywriter Andre Pallu | Roberto Rezende | Ricardo John
Producer Edgard Pasotti, Telmo Ursini
Account Supervisor Tania Muller, Patricia Marinho
Illustrator Andrey Gordeev
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Non-Alcoholic Drinks Bronze

Credits & Description

1 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Non-Alcoholic Drinks
Title: CASTAWAY
Advertiser/Client: AGRO FOOD
Product/Service: CAFÉ TAINÁ
Entrant Company: GIOVANNI+DRAFTFCB Rio de Janeiro, BRAZIL
Advertising Agency: GIOVANNI+DRAFTFCB Sao Paulo, BRAZIL
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Ricardo John
Creative Director: Ricardo John And Benjamin Yung Jr (Head Of Art)
Art Director: Benjamin Yung Jr
Copywriter: Ricardo John
Advertiser's Supervisor: Poliana Lima
Account Manager: Tânia Müller
Account Supervisor: Patricia Marinho And Tânia Müller
Producer: Edgard Pasotti And Telmo Ursini
Art Buyer: Tina Castro
Illustrator: Andrey Gordeev

The Outdoor Advert titled Cafe Taina: CASTAWAY was done by DraftFCB Sao Paulo advertising agency for Agro Food in Brazil. It was released in Jun 2011.