Cafe Taina: PRISIONER by DraftFCB Sao Paulo for Agro Food

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Cafe Taina: PRISIONER

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Industry Non-alcoholic drinks, Coffee, Tea, Breakfast Drinks, Cafe
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency DraftFCB Sao Paulo
Art Director Benjamin Yung Jr.
Copywriter Ricardo John, Andre Pallu, Roberto Rezende
Producer Edgard Pasotti, Telmo Ursini
Account Supervisor Tania Muller, Patricia Marinho
Illustrator Andrey Gordeev
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Non-Alcoholic Drinks Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Non-Alcoholic Drinks
Title: PRISIONER
Advertiser/Client: AGRO FOOD
Product/Service: CAFÉ TAINÁ
Entrant Company: GIOVANNI+DRAFTFCB Rio de Janeiro, BRAZIL
Advertising Agency: GIOVANNI+DRAFTFCB Sao Paulo, BRAZIL
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Ricardo John
Creative Director: Ricardo John And Benjamin Yung Jr (Head Of Art)
Art Director: Benjamin Yung Jr
Copywriter: Ricardo John
Advertiser's Supervisor: Poliana Lima
Account Manager: Tânia Müller
Account Supervisor: Patricia Marinho And Tânia Müller
Producer: Edgard Pasotti And Telmo Ursini
Art Buyer: Tina Castro
Illustrator: Andrey Gordeev