Kokuyo Outdoor ADHESIVE TAPE ART by Lafesta, Oricom

Adsarchive » Outdoor » Kokuyo » ADHESIVE TAPE ART

ADHESIVE TAPE ART

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Lafesta
Agency Oricom
Executive Creative Director Masahiko Ogasawara
Creative Director Takayuki Osanai
Producer Yuichi Yokota
Account Supervisor Kazuya Hirayama
Released May 2010

Credits & Description

Category: Transit
Advertiser: KOKUYO S&T CO.
Product/Service: AIRO FIT SCISSORS
Agency: ORICOM CO LTD
Agency: LAFESTA
Date of First Appearance: May 3 2010
Entrant Company: ORICOM CO LTD, Tokyo, JAPAN
Chief Creative Officer: Tsuyoshi Asai
Executive Creative Director: Masahiko Ogasawara
Creative Director: Takayuki Osanai
Account Supervisor: Kazuya Hirayama
Producer: Yuichi Yokota
Planner: Kazumichi Doi

English Translation of Main Headlines
The students of Tokyo University of Arts created an art billboard using AIRO FIT and adhesive tape at Shinjuku station. The theme was a parody of the Eugene Delacroix painting Liberty Leading the People. The production process, it took eight days, was uploaded continually to YouTube, blogs and Twitter.