BIRD PROTECTION STICKER by Red Bull Creative for AUSTRIAN FEDERAL MINISTRY OF DEFENCE AND SPORTS

BIRD PROTECTION STICKER

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Industry Government & Other Authorities
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Red Bull Creative
Creative Director Matthias Nelke
Art Director Simon Schwaighofer, Martin Katzlinger
Producer Christian Pohl
Illustrator Martin Katzlinger
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: AUSTRIAN FEDERAL MINISTRY OF DEFENCE AND SPORTS
Product/Service: AIRPOWER09
Agency: RED BULL CREATIVE
Creative Director: Matthias Nelke
Art Director: Simon Schwaighofer/Martin Katzlinger
Account Manager: Judith Reisinger
Illustrator: Martin Katzlinger
Producer: Christian Pohl
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: RED BULL CREATIVE, Salzburg, AUSTRIA

Description of Ambient execution
Classic anti-strike window stickers for the preservation of birds were re-designed to show outlines of participating aircraft. An accompanying AirPower sticker provided information on the event. We transformed so far unused glass panels into free promotion platforms: the glass panes of trains, in train stations and bus shelters offered themselves for our stickers.