THE AJAX EFFECT by Tempo Advertising for Ajax

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THE AJAX EFFECT

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Industry Cleaning Products, Detergents & Wood protectors
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Romania
Agency Tempo Advertising
Executive Creative Director Adrian Preda
Creative Director Bogdan Costin
Art Director Dan Costea
Copywriter Alina Rosioreanu
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: COLGATE PALMOLIVE
Product/Service: AJAX GLASS CLEANER
Agency: TEMPO ADVERTISING
Executive Creative Director: Adrian Preda
Creative Director: Bogdan Costin
Copywriter: Alina Rosioreanu
Art Director: Dan Costea
Account Manager: Diana Stancu
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: TEMPO ADVERTISING, Bucharest, ROMANIA

Description of Ambient execution
The Ajax Glass effect The objective: Increase awareness and drive sales for Ajax Glass cleaning product in hypermarkets. The idea: We used the entrance glass doors of the hypermarkets, modified to appear dusty. When the doors slid open, two big Ajax Glass squeegees “cleaned” the glass, leaving a crystal clear view of the interior. The relevance: The idea was implemented at the entrance of hypermarkets, where people actually go and pick their cleaning products. The results: With a minimal investment, the sales for 2009 in the selected locations went up by 34% compared to the similar period of the previous year.