MORE CARS, LESS CLEAN AIR by Lew'Lara\TBWA Sao Paulo for Akatu Institute For Conscious Consumption

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MORE CARS, LESS CLEAN AIR

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Creative Director Felipe Luchi, Victor Sant'anna, Victor Sant Anna
Art Director Pedro Rosa Leo Burnett Tailor Made
Copywriter Roberto Kilciauskas
Producer Marcos Pedra
Photographer Paola Vianna
Account Supervisor Guilherme Bernardes
Illustrator Seagulls Fly
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION
Product/Service: ENVIRONMENTAL AWARENESS
Agency: LEW'LARA\TBWA
Executive Creative Director: Andre Laurentino
Creative Director: Victor Sant´anna And Felipe Luchi
Copywriter: Roberto Kilciauskas
Art Director: Pedro Rosa
Account Manager: Ricardo Forli
Account Supervisor: Guilherme Bernardes
Advertiser's Supervisor: Helio Mattar
Illustrator: Seagulls Fly
Photographer: Paola Vianna
Producer: Marcos Pedra
Date of First Appearance: Sep 22 2009 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
The 22nd of September is the international celebration day designed to inspire people around the world to reduce their car use in big cities and in metropolitan areas. Joining the spirit of the day, we placed an artistic intervention on the biggest park of São Paulo developed for the Akatu Institute for Conscious Consumption. An inflated car made of duffel, over 5 meters long and 2 meters height, connected to a deflated rainbow, also made of duffel, as part of the park’s landscape.