Alcro Outdoor Alcro: Colour Tackle by Lowe Brindfors Stockholm

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Alcro: Colour Tackle

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Rickard Villard
Copywriter Peter Laurelli
Photographer Ian Crawford
Released December 2011


Epica Awards 2011
Outdoor Household Maintenance Bronze

Credits & Description

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.
Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet