Alcro Outdoor COLOUR TACKLE by Lowe Brindfors Stockholm

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Industry Manufacturing, Paints, Paint Brushes, Adhesives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Lowe Brindfors Stockholm
Creative Director Martin Bartholf, Rickard Villard
Art Director Eva Johnsen, Richard Villard
Copywriter Peter Laurelli, Lotta Rage
Photographer Iain Crawford
Account Supervisor Maria Lundvall, Marie Klinte
Typographer Jeanette Andersson
Released December 2010

Credits & Description

Category: Household: Other
Advertiser: ALCRO PAINT
Date of First Appearance: Dec 19 2010
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
Creative Director: Villard/Bartholf
Copywriter: Peter Laurelli/Lotta Råge
Art Director: Richard Villard/Eva Johnsen
Photographer: Iain Crawford
Typographer: Jeanette Andersson
Art Buyer: Caroline Agné
Account Supervisor: Maria Lundvall/Marie Klinte
Advertiser's Supervisor: Maria Sundqvist Tobiasson
Account Manager: Anette Nygårds/Karolina Jansson
Other Credits: Retouch/Repro: Rolle Lindgren/Andreas Lindström/Bildinstitutet

English Translation of Main Headlines
We illustrated a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.