Aldi Outdoor Lemon, 2 by McCann Manchester

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Lemon, 2

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Industry Supermarkets
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency McCann Manchester
Released May 2016

Awards

Roses Creative Awards 2017
Craft Art Direction Gold
Outdoor 6, 4 Or Smaller Sheet Poster Silver

Credits & Description

Agency: Mccann Manchester
Client: Aldi
Synopsis:
May 10th 2016.
Lemons start to appear around the world teasing the launch of the eagerly awaited Stone Roses single. Their first for over twenty years.
Aldi were quick to seize the opportunity and released their own version of the poster with a slight and subtle twist.
From concept to outdoor in 24 hours, the idea generated 205,000 impressions and 2
000 engagements on twitter in one day from one poster site.