Alejandra Forlan Foundation Outdoor REAL SAFETY CAR by Publicis Impetu Montevideo

REAL SAFETY CAR

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Uruguay
Agency Publicis Impetu Montevideo
Creative Director Esteban Barreiro-Mario Taglioretti
Art Director Diego Besenzoni
Copywriter Federico Cibils
Producer Betania Corts
Account Supervisor María José Caponi
Released December 2012

Credits & Description

Advertiser: ALEJANDRA FORLAN FOUNDATION
Agency: PUBLICIS IMPETU
Category: Transit
Advertising campaign: REAL SAFETY CAR
Producer: Betania Corts
Advertiser's Supervisor: Adriana Forlán
Creative Director: Esteban Barreiro-Mario Taglioretti
Copywriter: Federico Cibils
Account Manager: Jorgelina Spinardi
Account Supervisor: María José Caponi
Art Director: Diego Besenzoni
Planner: Mauricio Minchilli

Ambient Execution Description
The idea was developed in routes during the summer hollidays.