Alerj Outdoor WE SELL WHAT IS YOURS by Staff De Comunicacao

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WE SELL WHAT IS YOURS

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Industry Public awareness, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Staff De Comunicacao
Executive Creative Director Paulo Castro
Art Director Bernardo Machado, Tatchie Machado E Marcos Becker
Copywriter Daniel Magliano
Producer Jadilson Figueiredo
Account Supervisor Rafaella Eyer
Released January 2012

Credits & Description

Category: Transit
Advertiser: ALERJ, LEGISLATIVE ASSEMBLY OF RIO DE JANEIRO
Product/Service: PIRACY AWARENESS
Agency: STAFF BRASIL
Chief Creative Officer: Paulo Castro
Executive Creative Director: Paulo Castro
Creative Director: Bernardo Machado
Copywriter: Daniel Magliano
Art Director: Bernardo Machado/Marcos Becker
Account Supervisor: Rafaella Eyer
Advertiser's Supervisor: Luisi Valadão
Producer: Jadilson Figueiredo
Account Manager: Daniela Autran

Ambient Execution Description
To show what piracy is on its essence, we have sold, without their allowance and for an insignificant price, one of anybody’s most important belongings: the car. To do so, we went to the parking lot of the flea market, huge fairs where there the illegal products commerce is concentrated, and we put “on sale” posters on cars´ side windows, just like cars are sold all over the world. We simulated fake data on them and signed: To sell other people’s stuff without their allowance is a crime. As well as to buy.