Allan Gray Outdoor CREEPER by King James

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Industry Investments
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency King James
Art Director Karin Barry Mccormack
Copywriter Paige Nick
Producer Sallyanne Lewendon
Account Supervisor Laurel Mader
Released May 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ALLAN GRAY
Date of First Appearance: Nov 1 2010
Entrant Company: KING JAMES, Cape Town, SOUTH AFRICA
Chief Creative Officer: Alistair King
Copywriter: Paige Nick
Art Director: Karin Barry-Mccormack
Account Supervisor: Laurel Mader
Producer: Sallyanne Lewendon

English Translation of Main Headlines
Allan Gray is a South African investment company that has always focused on long-term investing. We have a prime billboard site at Cape Town International Airport where we illustrate Allan Gray’s philosophy of long-term thinking.

‘Creeper’ is a demonstration of how the longer you give something, the more you nurture it, and the more patience you have, the more it will grow.

At time of entry the billboard was still up, so we’re still receiving results. But the response has been phenomenal. So good in fact that we’ve extended the life of the billboard by an extra three months.