Allan Gray Outdoor RUST by King James

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RUST

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Industry Investments
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency King James
Creative Director Alistair King
Art Director Karin Barry Mccormack
Copywriter Paige Nick
Producer Sallyanne Lewendon
Account Supervisor Laurel Mader
Released May 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ALLAN GRAY
Product/Service: INVESTMENT COMPANY
Agency: KING JAMES
Date of First Appearance: May 2 2010
Entrant Company: KING JAMES, Cape Town, SOUTH AFRICA
Chief Creative Officer: Alistair King
Creative Director: Alistair King
Copywriter: Paige Nick
Art Director: Karin Barry-Mccormack
Account Supervisor: Laurel Mader
Producer: Sallyanne Lewendon

English Translation of Main Headlines
Allan Gray is a South African investment company that has always focused on long-term investing.

We created a billboard in two different materials. An untreated sheet metal for the background, and brushed, stainless steel for the lettering. Then we let nature take its course. The sheet metal rusted in front of commuter’s eyes, as Cape Town went into its rainy season. While the lettering remained rust-proof and shiny, illustrating that if you think long term, you can prepare for it.

This site has become a space to watch for public and media. This execution garnered much interest and discussion.