FRAMES by Grey Budapest for Allianz

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FRAMES

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hungary
Agency Grey Budapest
Art Director Fernando Freitas
Copywriter Spielmann Gabor
Released February 2010

Credits & Description

Category: Ambient: Transit
Advertiser: ALLIANZ
Product/Service: CAR INSURANCE
Agency: GREY WORLDWIDE HUNGARY
Executive Creative Director: Gabor Spielmann
Copywriter: Gabor Spielmann
Art Director: Fernando Freitas
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: GREY WORLDWIDE HUNGARY, Budapest, HUNGARY

Description of Ambient execution
We organized a special exhibition in the parking garage of Westend, the biggest shopping mall in Hungary. We used the scratches left by cars as modern art and put frames around them. With a price label attached we indicated how much it can cost without car insurance