WORD OF MOUTH by Atletico International Berlin for Allianz

Adsarchive » Outdoor » Allianz » WORD OF MOUTH

WORD OF MOUTH

Pin to Collection
Add a note
Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Atletico International Berlin
Creative Director Waldemar Konopka
Art Director Joachim Zeh, Ron Oemus
Copywriter Christopher Hoene
Account Supervisor Sarah Solfrian
Released July 2009

Credits & Description

Category: Ambient: Transit
Advertiser: ALLIANZ DEUTSCHLAND
Product/Service: SUPPLEMENTARY DENTAL INSURANCE
Agency: ATLETICO INTERNATIONAL BERLIN
Creative Director: Waldemar Konopka
Copywriter: Christopher Hoene
Art Director: Ron Oemus/Joachim Zeh
Account Supervisor: Sarah Solfrian
Other Credits: Managing Director: Carsten Riechert/Graphic Design: Wenke Schliesch/Kai Krause
Date of First Appearance: Jul 13 2009 12:00AM
Entrant Company: ATLETICO INTERNATIONAL BERLIN, Berlin, GERMANY

Description of Ambient execution

Objective In times of health care reforms and dental cost increases most Germans are literally sick of the authorized politicians. The Allianz remedies quickly by means of a helpful product. With the low priced Allianz supplementary dental insurance you can always bite strongly – even directly after a tooth damage thanks to a quick operation. And we were to communicate this in an entertaining way – and make the Allianz supplementary dental insurance the new talk of town. Solution We illustrated the product strength on the basis of imprinted stamping machines, which almost constantly “bite”. Not somewhere but on the most frequented subway stations – to make sure the product truly becomes word of mouth. (In Germany single subway tickets need to be stamped with stamping machines before every ride. Hundreds of thousands of people do so every day.)