Aloha Tuna Outdoor FEEDING FRENZY by Memac Ogilvy & Mather Dubai

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FEEDING FRENZY

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Industry Canned Food, Seafood
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Executive Creative Director Robin Smith
Art Director Chris Hart, Elizabeth Anne Marot, Michael Widgery Geometry Global Dubai
Copywriter Elizabeth Anne Marot
Typographer Christopher Hunt, Saleh Dadir
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: ALOHA TUNA
Product/Service: TINNED TUNA
Agency: MEMAC OGILVY & MATHER
Executive Creative Director: Robin Smith
Copywriter: Elizabeth Anne Marot/Chris Hart/Michael Widgery
Art Director: Elizabeth Anne Marot/Chris Hart/Michael Widgery
Typographer: Saleh Dadir/Christopher Hunt
Account Manager: Khaled Majzoub
Account Manager: Khaled Majzoub
Other Credits: Rabih Khouri/Managing Director/Mykola Maily/Associate Creative Director

Ambient Execution Description
We created an original activation campaign, built on the thought that Aloha Tuna is one of the freshest tasting tinned tunas. Therefore, it attracts more than the public’s attention, in particular tuna’s biggest predator; sharks. To reflect this, we introduced remote controlled sharks into a mall. These sharks wanted their tuna back and followed anyone with a tin of Aloha, obtained from free samples given out at our shark cage, or purchased in-store.