HAVE A SAFE RUN! by King for ALPINGARAGET

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HAVE A SAFE RUN!

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency King
Art Director Josephine Wallin
Released February 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: ALPINGARAGET
Product/Service: ALPINE EQUIPMENT
Agency: KING SOLUTIONS
Copywriter: Josephine Wallin
Art Director: Josephine Wallin
Account Manager: Lena Ivarsson
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: KING SOLUTIONS, Stockholm, SWEDEN

Description of Ambient execution
At the foot of the mountain Mt Blanc, Chamonix, we drilled a hole and built a small billboard, a multifunctional sign that contained a unit for storing ski-tools. The sign was covered with the text “Alpin Garaget- Have a safe run” and placed just inches from the notorious off-run, Couloir Cosmiques and Glacier Ronde. These two massive slopes are very popular with both Swedish and international freeriders as their ascent reaches as steep as 50 degrees. At those kinds of extreme angles the gear really has to be fasten and secured prior to the decent, a great moment for Alpin Garaget take part as a helping hand when it really matters.

English Translation of Main Headlines
Have a safe run!