ALS Foundation Outdoor I HAVE ALREADY DIED by Publicis Amsterdam

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I HAVE ALREADY DIED

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Publicis Amsterdam
Art Director Jeroen Van Zwam
Copywriter Marcel Hartog
Photographer Lukas Gobel
Released February 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: ALS FOUNDATION NETHERLANDS
Product/Service: CHARITY
Agency: PUBLICIS
Executive Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Photographer: Lukas Göbel
Art Buyer: Ron Townsend
Advertiser's Supervisor: Eric Nolet/Weertjan Weerts/Ineke Zaal
Account Manager: Michiel Van Der Linden/Marcella Van Houten
Planner: Gertjan Hafkamp
Account Manager: Michiel Van Der Linden/Marcella Van Houten
Planner: Gertjan Hafkamp
Other Credits: Dave Fransen (Designer)/

Ambient Execution Description
In the Dutch ALS Foundation campaign patients explain about ALS and ask to join the fight against this merciless disease. Not for themselves, because the’ve already died when the commercials are being aired.
ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig’s disease) is an incurable disease of the nervous system, making all important muscles stop one by one. Patients die 3 to 5 years after being diagnosed. Very little is known about the cause, and scientific research is urgently needed.