Alzheimer's Association Outdoor CLOSED SIGN by Grupo Gallegos

CLOSED SIGN

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Industry Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Grupo Gallegos
Executive Creative Director Favio Ucedo
Creative Director Martin Cerri, Juan Oubina
Art Director Paula Oliosi
Producer Carlos Barciela
Released November 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: ALZHEIMER'S ASSOCIATION US
Product/Service: ALZHEIMER'S ASSOCIATION
Agency: GRUPO GALLEGOS
Executive Creative Director: Favio Ucedo
Creative Director: Martin Cerri/Juan Oubina
Art Director: Paula Oliosi
Producer: Carlos Barciela

Ambient Execution Description
We created a new medium using the "open & closed" door signs used in stores. During off hours while the business was closed, people would see the standard "Closed" sign along with an additional message to bring awareness of the Alzheimer's disease.