METRO AMAGER STRAND by Mediacom Copenhagen for Metro

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METRO AMAGER STRAND

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Industry Public Transport, Mass Transit
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Denmark
Agency Mediacom Copenhagen
Art Director Mikkel Jangaard, Niels Thomsen - Winwin, Rie Andersen, Henrik Binzer
Released June 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: METRO
Product/Service: AMAGER STRAND
Agency: MEDIACOM
Agency: WIN WIN AGENCY
Art Director: Rie Andersen/Henrik Binzer/Mikkel Jangaard/Niels Thomsen - Winwin
Account Manager: Mette Poulsen - Mediacom
Advertiser's Supervisor: Mikkel Strøjer
Other Credits: Jeanette Sporon Østerlin/Saima Sikander/Louise Hein - Mediacom; Jesper Witt - Metro
Date of First Appearance: Jun 29 2009 12:00AM
Entrant Company: MEDIACOM, Copenhagen, DENMARK

Description of Ambient execution
Sticker signs were placed at central Metro stations, pointing travelers in the direction of the trains heading towards the Amager Strand station. The signs were visible both outside and inside the stations and guided towards departure ramps, thus actively engaging the travelers to use the Metro to go to the beach.