NOSE by JAY GREY for Ambi Pur

Adsarchive » Outdoor » Ambi Pur » NOSE

NOSE

Pin to Collection
Add a note
Industry Air Fresheners
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency JAY GREY
Art Director David White
Copywriter Jay Furby
Photographer Toby Burrows @ The Kitchen Creative Management
Account Supervisor Claire Manning
Released December 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: SARA LEE HOUSEHOLD AND BODY CARE
Product/Service: AMBI PUR IN-BOWL
Agency: JAY GREY
Copywriter: Jay Furby
Art Director: David White
Account Manager: Senior Account Manager: Vanessa Long
Account Supervisor: Claire Manning
Photographer: Toby Burrows
Other Credits: Retouching: Marcus @ Cave
Date of First Appearance: Dec 21 2009 12:00AM
Entrant Company: JAY GREY, Sydney, AUSTRALIA

Description of Ambient execution
A real 'nose' was shot and retouched to look similar to a toilet bowl when upside down. The static artwork was created as a swf file so the poster could appear with the nose looking like a 'toilet bowl' at first (with the words 'Makes toilets' next to it) and then make a transition upside down to reveal the 'nose' (with the words 'Smell good' next to it). It appeared on digital panels close to the entrance of grocery stores.