TIMES SQUARE 15 SECONDS OF FAME by R/GA New York for American Eagle Outfitters

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TIMES SQUARE 15 SECONDS OF FAME

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Industry Apparel, Clothing & Footwear, Apparel & Accessories Stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency R/GA New York
Associate Creative Director Mary Church Cornette, Andrew Hsu
Executive Creative Director John Lawrence Jones
Art Director Matt Lawrence
Released November 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: AMERICAN EAGLE OUTFITTERS
Product/Service: CLOTHING STORE
Agency: R/GA
Executive Creative Director: John Jones
Art Director: Matt Lawrence
Other Credits: Creative Solution Director: Roman Kalantari
Senior Developer: Ted Warner
Executive Producer: Steven Kalifowitz
Associate Creative Director: Mary Church/ Andrew Hsu
3D: Matt Lawrence
Executive Director/ Quality Assurance: Michael Shagalov
Senior Technology Project Leader: Jeffrey Dzwonkowski
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Date of First Appearance: Nov 19 2009 12:00AM
Entrant Company: R/GA, New York, USA

Description of Ambient execution
When American Eagle Outfitters debuted their flagship store in Times Square, NYC, they asked us to create a cool retail experience for their new massive exterior digital sign and to bring shoppers off the streets and into the store in one of the busiest and vibrant urban centers in the world. The result was “15 Seconds of Fame,” a digital experience that gives anyone who visits the Times Square store a chance to be famous. After a purchase, a guest is invited to a mini photo studio. Moments later, the guest’s photo and personal message are projected onto the 25-story-high, 15,000-square-feet of digital signage for all of Times Square to see. “15 Seconds of Fame” is a fitting reflection of everyday people living their lives and experiencing a brief but sweet taste of fame.