HIGH DEFINITION - CAT by Campaigns & Grey for AMERICAN EYE CENTER

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HIGH DEFINITION - CAT

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Industry Hospitals, Healthcare facilities & Medical Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Campaigns & Grey
Art Director Bunny Vivero, Natasha Bautista
Copywriter Ompong Remigio
Producer Peck Imson
Account Supervisor Jev Ramos
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: AMERICAN EYE CENTER
Product/Service: EYE CENTER
Agency: CAMPAIGNS & GREY
Executive Creative Director: Ompong Remigio
Creative Director: Ompong Remigio
Copywriter: Ompong Remigio
Art Director: Natasha Bautista/Bunny Vivero
Account Supervisor: Jev Ramos
Photographer: Peck Imson
Producer: Peck Imson
Other Credits: Fa Artist: Bunny Vivero
Date of First Appearance: Apr 20 2010 12:00AM
Entrant Company: CAMPAIGNS & GREY, Makati City, THE PHILIPPINES

Description of Ambient execution
American Eye Center is the most prestigious eye care facility in the country. Lately, a host of other eye centers have been sprouting all over. To distinguish the brand from competition, the campaign positions American Eye Center as the most advanced in the field via installations in art galleries with HD or "High Definition Vision" as the idea. To illustrate the difference, impressionist and abstract paintings were mounted alongside clear photographic versions of the same subjects with a visual twist like a kitten with a ball of yarn.