Americans for Responsible Solutions Outdoor In Case Of Gunfire by Ogilvy & Mather Chicago

In Case Of Gunfire

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Ogilvy & Mather Chicago
Chief Creative Officer Joe Sciarrotta
Associate Creative Director Michael Franklin
Executive Creative Director David Hernandez
Creative Director Isaac Pagan
Released November 2016

Awards

LIA Awards 2017
Poster Innovative Use Of Poster Gold Winner
Poster Public Service/social Welfare Campaign Bronze Winner

Credits & Description

Entrant: Ogilvy & Mather, Chicago
Brand: Americans For Responsible Solutions
Corporate Name of Client: Americans for Responsible Solutions
Agency: Ogilvy & Mather, Chicago
Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: David Hernandez
Creative Director: Isaac Pagan
Associate Creative Director: Michael Franklin
Agency Producer: Jennifer May Rosen
Director: Peter Medlock
Editor: Chris Mines
Synopsis:
50% of private gun sales in the U.S are conducted without a background check, directly putting guns in the hands of criminals and individuals with bad intentions. Americans for Responsible Solutions, one of America’s leading organizations focused on gun law reform, wanted to find an interesting way to reignite the conversation about background checks.
American’s for Responsible Solutions created the first ever bulletproof poster to relay their anti-gun violence message. The posters contain provocative headlines stating, “This poster protects you because our gun laws don’t” and “In case of gunfire, hide behind this poster.” The posters were shot with a .44 magnum pistol, and the slugs remained wedged in the posters. They were deployed in front of Capital Hill, The White House, New York and Chicago. The posters directed people to responsiblesolutions.org, urging them to take action by signing a petition and joining their cause to create a safer America through common sense gun laws.