Amnesty International Outdoor DEATH PENALTY by Lowe Prague

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DEATH PENALTY

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency Lowe Prague
Creative Director Eoin Welsh
Art Director Tereza Eschlerova
Copywriter Lucie Waldmannova
Released November 2011

Credits & Description

Category: Transit
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: LOWE GGK
Creative Director: Eoin Welsh
Copywriter: Lucie Waldmannova
Art Director: Tereza Eschlerová
Account Manager: Jan Smida
Account Manager: Jan Smida
Other Credits: Designer: Vera Matys

English Translation of Main Headlines
Are you glad you got a chair ? Do you mind hanging here ? Do you watch your head ?

Ambient Execution Description
Backround: on 10.October,9th year of THE World Day against the Death Penalty took place, supported by Amnesty International.
Challenge:The goal of the campaign was to use the occasion of THE WORLD DAY against the death penalty to point out the importance of this topic and provoke special discussion. Idea: The campaign was inspired by some of current methods of the death penalty, including hanging, beheading and the electric chair.Using an innovative media choice, we made a fitting connection of media and motive to highlight the issue.