Amnesty International Outdoor OPEN YOUR EYES TO DOMESTIC VIOLENCE by Air Brussels

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OPEN YOUR EYES TO DOMESTIC VIOLENCE

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Air Brussels
Creative Director Gregory Ginterdaele - Marie-Laure Cliquennois
Art Director Antoinette Ribas
Copywriter Philippe Fass
Producer Berengère Lurquin
Account Supervisor Delphine Lenel - Julie De Smedt
Released November 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: AIR BRUSSELS
Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois
Copywriter: Philippe Fass
Art Director: Antoinette Ribas
Account Supervisor: Julie De Smedt
Producer: Berengère Lurquin
Other Credits: Director : Jean-Sebastien Delacroix - Graphic Designer : Clara Climent

English Translation of Main Headlines
Too many women wear sunglasses even when it's not sunny. Let's act against domestic violence.

Ambient Execution Description
Domestic violence is an issue that remains too often hidden behind sunglasses...
Unless we want to see it, 1 out of 7 women will continue being victims of it. Physically and emotionally.
This is why Amnesty International and the chain of opticians Alain Afflelou decided to partner up in order to raise awareness about the matter.
During the first days of spring, when the sun's finally shining and the whole country is getting their sunglasses out, little stickers were placed on all of the sunglasses in Alain Afflelou stores. The message on it was simple: Too many women wear sunglasses even when it's not sunny. Let's act against domestic violence.