PAPER CLIP by Leo Burnett Warsaw for Amnesty International

PAPER CLIP

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Poland
Agency Leo Burnett Warsaw
Creative Director Krzysztof Iwinski, Pawel Heinze
Copywriter Weronika Zarebska
Photographer Karina Marczak
Account Supervisor Michelle Williamson
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: AMNESTY INTERNATIONAL
Product/Service: 1% INCOME TAX CAMPAIGN
Agency: LEO BURNETT WARSAW
Creative Director: Pawel Heinze/Krzysztof Iwinski
Copywriter: Weronika Zarebska
Art Director: Karina Marczak
Account Supervisor: Account Director: Jacek Pilachowski
Photographer: Karina Marczak
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: LEO BURNETT WARSAW, POLAND

Description of Ambient execution
A paper clip can be used to open any lock. That's what MacGyver and a few nice instructions on YouTube have tought us. Well, when you actually try it, it's really useful. Can a paper-clip uncuff? Yes, it can. In Poland, tax payers can transfer 1% of their income tax to a charity of their choice. We left these clips in offices and company reception areas across the country to inspire donations to Amnesty International.

English Translation of Main Headlines
If you bend it in the right way, a paper clip can be used to open any pair of hand-cuffs. Donate 1% of your income tax to help free the unfairly imprisoned.