POVERTY IS MODERN - STREET ACTION by Air Brussels for Amnesty International

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POVERTY IS MODERN - STREET ACTION

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Air Brussels
Art Director Marie-Laure Cliquennois - Marine Vincent
Copywriter Gregory Ginterdaele, Quentin Watelet
Photographer Laurent Tixhon
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Agency: AIR
Creative Director: Gregory Ginterdaele/Marie-Laure Cliquennois
Copywriter: Quentin Watelet/Gregory Ginterdaele
Art Director: Marine Vincent/Marie-Laure Cliquennois
Photographer: Laurent Tixhon
Date of First Appearance: Oct 17 2009 12:00AM
Entrant Company: AIR, Brussels, BELGIUM

Description of Ambient execution
In 2009, misery is more contemporary than ever. For this campaign, we used contemporary means to show and to speak about poverty. To create awareness for the site www.1millionclicksagainstpoverty.org we set up street actions: people living in misery and deprived of their human rights used the most modern technologies to direct people to the site, such as text messaging, LED screens and internet. People in situations of poverty sat on the sidewalk and asked passers-by to help them, either using a LED screen with a plea for help scrolling across it or by asking them to send a text message. These requests led passers-by to the website where they could help fight misery.