SHARPEN YOUR PENCIL 3D by Cossette Montreal for Amnesty International

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SHARPEN YOUR PENCIL 3D

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Industry Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Montreal
Executive Creative Director Antoine Bécotte
Creative Director Christian Desrosiers
Art Director Alexandre Jutras
Copywriter Mélanie Delisle
Photographer Olivier Staub
Account Supervisor Olivier Charbonneau
Released January 2013

Credits & Description

Advertiser: AMNESTY INTERNATIONAL (CANADA)
Agency: COSSETTE
Category: Special Build
Creative Director: Christian Desrosiers
Art Director: Alexandre Jutras
Executive Creative Director: Antoine Bécotte
Account Supervisor: Olivier Charbonneau
Photographer: Olivier Staub
Planner: Olivier Charbonneau
Chief Creative Officer: Antoine Bécotte
Copywriter: Mélanie Delisle

Advertising Format Other
We designed a 3-D poster depicting a real situation between an oppressor and a victim of oppression. The poster included a pencil sharpener and several unsharpened pencils to encourage people to use them. The idea was simple—the more people sharpen their pencils, the more the pencil shavings accumulated in a box on the wall, thereby making the image of the oppressor disappear in order to liberate the victim of oppression.

Advertising Format
Other

Dimensions
18” x 24” for each poster

Site Location
The signage was implemented in public washrooms in universities throughout Montreal