Amnesty International Outdoor THE STUGGLE GOES ON/EMPTY CONCERT by Air Brussels

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THE STUGGLE GOES ON/EMPTY CONCERT

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Air Brussels
Creative Director Gregory Ginterdaele - Marie-Laure Cliquennois
Art Director Antoinette Ribas
Copywriter Philippe Fass
Photographer Jean-Sebastien Delacroix
Account Supervisor Delphine Lenel - Julie De Smedt
Typographer Ben Heip
Released November 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL 50TH ANNIVERSARY
Agency: AIR BRUSSELS
Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois
Copywriter: Philippe Fass
Art Director: Antoinette Ribas
Photographer: Jean-Sebastien Delacroix
Typographer: Ben Heip
Account Supervisor: Delphine Lenel - Julie De Smedt
Other Credits: Director : Jean-Sebastien Delacroix

Ambient Execution Description
Amnesty International 50th anniversary :
Amnesty International has been fighting for human rights for 50 years.
But how can you celebrate this anniversary when the people you’d
want to be there, can’t. As they’re being tortured, imprisoned, executed.
We organised a concert in one of the most famous Brussels's concert hall,
by star singer Milow, who sang in front of a huge crowd of...
empty chairs. On these chairs were portraits of human rights abuse victims.
Only the press was there to report the event and the message from Amnesty's directors that followed it.
The news made it into all media and kickstarted a campaign that increased awareness, signatures, mobilization and donations. Much more importantly, it contributed to the actual release of 9 of the victims. The struggle goes on!