VALENTINE'S DEATH by Air Brussels for Amnesty International

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VALENTINE'S DEATH

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Air Brussels
Creative Director Gregory Ginterdaele - Marie-Laure Cliquennois
Art Director Antoinette Ribas
Copywriter Philippe Fass
Producer Berengère Lurquin
Photographer Steve Dineur
Account Supervisor Delphine Lenel - Julie De Smedt
Released November 2011

Credits & Description

Category: Transit
Advertiser: AMNESTY INTERNATIONAL
Product/Service: AMNESTY INTERNATIONAL
Agency: AIR BRUSSELS
Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois
Copywriter: Philippe Fass
Art Director: Antoinette Ribas
Photographer: Steve Dineur
Account Supervisor: Julie De Smedt
Producer: Berengère Lurquin
Other Credits: Director : Jean-Sebastien Delacroix

English Translation of Main Headlines
In Belgium, every month, women die at the hands of their partner. Let's act against domestic violence.

Ambient Execution Description
Some women know very well what they'll get for Valentine's Day. Just like every day: physical, psychological and even sexual abuse.
Too many women suffer in silence; until it's too late. Indeed, in Belgium, domestic violence kills women every month.
This is why Amnesty International decided to take action and came up with a stunt to raise awareness about the topic on the 14th of February.
A hearse, decorated like a wedding car got sent out driving around Belgian cities, with the following message: In Belgium, every month, women die at the hands of their partner. Let's act against domestic violence.