ANDES TELETRANSPORTER by Del Campo Saatchi & Saatchi Buenos Aires for Andes

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ANDES TELETRANSPORTER

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Creative Director Javier Campopiano
Art Director Bruno Tortolano, Carlos Muller, Juan Pedro Porcaro
Copywriter Patricio Del Sante
Producer Camilo Rojas, Adrián Aspani, Patricio Martinez
Photographer Leandro Fillol
Account Supervisor María Lorena Pascual
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: INBEV
Product/Service: CERVEZA ANDES BEER
Agency: DEL CAMPO/NAZCA SAATCHI & SAATCHI
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio Del Sante
Art Director: Carlos Muller/Bruno Tortolano/Juan Pedro Porcaro
Account Supervisor: Maria Lorena Pascual
Photographer: Leandro Fillol
Producer: Adrian Aspani/Camilo Rojas/Patricio Martinez
Other Credits: Booth Designer: Ad Productions/Case Study Production: Primo
Date of First Appearance: Nov 5 2009 12:00AM
Entrant Company: DEL CAMPO/NAZCA SAATCHI & SAATCHI, Buenos Aires, ARGENTINA

Description of Ambient execution
THE SITUATION: Men love going to bars to drink beer with friends. THE PROBLEM: Girlfriends. They hate it when men go to bars to drink beer with friends. THE SOLUTION: ANDES TELETRANSPORTER. Soundproof booths placed in the main bars of Mendoza, Argentina. These booths have a sound panel that recreates different environments to get men out of the bar without leaving it. THE RESULT More happy men at bars, less broken up couples.