LECHU by Leo Burnett Warsaw for MUSEUM OF HISTORY

LECHU

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Poland
Agency Leo Burnett Warsaw
Creative Director Krzysztof Iwinski, Pawel Heinze
Copywriter Ewelina Skowronska-Skowron
Typographer Aleksandra Zalewska
Released November 2009

Credits & Description

Category: Public Awareness Messages
Advertiser: MUSEUM OF HISTORY
Product/Service: ANNIVERSARY OF SOLIDARITY
Agency: LEO BURNETT WARSAW
Creative Director: Pawel Heinze/Krzysztof Iwinski
Copywriter: Ewelina Skowronska-Skowron
Art Director: Aleksandra Zalewska
Illustrator: Aleksandra Zalewska
Typographer: Aleksandra Zalewska
Date of First Appearance: Nov 2 2009 12:00AM
Entrant Company: LEO BURNETT WARSAW, POLAND

Dimensions
100 cm x 70 cm

Site Location
Advertising posts.

English Translation of Main Headlines
The aim was to create the poster which will remind to the people in Poland about the 30th anniversary of "Solidarity" foundation. We took the most famous person connected to "Solidarity" movement -Lech Walesa, and we decided to play with picture of his face and well-know mustaches. As the result we created the poster which in the first moment presents Lech Walesa face, but with closer look we see words “30 lat” which means “30 years".