Illinois Council Against Handgun Violence Outdoor WARNING SIGNS by Y&R Midwest Chicago

WARNING SIGNS

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Industry Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Y&R Midwest Chicago
Creative Director Derek Barnes-Acd's
Art Director Richard Fischer
Copywriter Evan Thompson
Released October 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
Product/Service: ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE
Agency: Y&R CHICAGO
Chief Creative Officer: Bob Winter
Creative Director: Acds: Evan Thompson/Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer

Ambient Execution Description
Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school.

We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.