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Industry Anti-smoking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Neogama BBH Sao Paulo
Creative Director Márcio Ribas E Wilson Mateos, Márcio Ribas E Wilson Mateo
Executive Creative Director Alexandre Gama
Producer Kiyoshi Takahashi, Daniel Terlizzi
Account Supervisor Luiz Tosi
Copywriter Carlos Schelder
Art Director Denis Kastner
Released September 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Product/Service: ANTI-SMOKING
Entrant Company: NEOGAMA/BBH, São Paulo, BRAZIL
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas/Wilson Mateos
Copywriter: Carlos Schelder
Art Director: Denis Kastner
Art Buyer: Mariah Bayeux/Janaina Lacerda
Account Supervisor: Luiz Tosi
Advertiser's Supervisor: Mário Albanese
Producer: Daniel Terlizzi/Kiyoshi Takahashi
Account Manager: Diego Passos/Andreia Tecchio
Planner: Eduardo Lorenzi
Other Credits: Media: Luciana Schwartz/Andreia Abud/Thais Trindade/Juliana Clorado

The Outdoor Advert titled ONE THING LEADS TO ANOTHER - BABY was done by Neogama BBH Sao Paulo advertising agency for Adesf in Brazil. It was released in Sep 2012.