Kotra Pharma Outdoor LARGER THAN LIFE by Wanted Marketing Communications

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LARGER THAN LIFE

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Industry Diet Meals & Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Wanted Marketing Communications
Art Director Shu-Kor Wong
Copywriter Ted Lim
Producer Phoo Keng Hui
Photographer Barney Chua, K Y Lim
Account Supervisor Irene Ho
Released July 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: KOTRA PHARMA
Product/Service: APPETON WEIGHT GAIN
Agency: WANTED MARKETING COMMUNICATIONS
Chief Creative Officer: Ted Lim
Executive Creative Director: Ted Lim
Creative Director: Wong Shu Kor
Copywriter: Ted Lim
Art Director: Wong Shu Kor
Photographer: K Y Lim/Barney Chua
Account Supervisor: Irene Ho
Advertiser's Supervisor: Hiew Mein Foong
Producer: Phoo Keng Hui

Ambient Execution Description
Appeton Weight Gain helps skinny people put on weight. To demonstrate
this, we went beyond traditional advertising. We took the message to the man on the street. We designed windbreakers with Appeton Weight Gain branding and got bikers to put them on. The windbreakers puff up when the bikers take off. Making them look bigger than they actually are and dramatising how Appeton Weight Gain helps skinny people put on weight. This moving advertisement got instant attention, increased brand recall and moved sales.