BIKE BRUSH by Grey Johannesburg for Aquafresh

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BIKE BRUSH

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Grey Johannesburg
Executive Creative Director Mike Barnwell
Art Director Letsholo Kgosimore, Amy Pons
Copywriter Dino Galetti
Released March 2010

Credits & Description

Category: Ambient: Transit
Advertiser: GLAXOSMITHKLINE
Product/Service: AQUAFRESH INTERDENTAL TOOTHBRUSH
Agency: GREY SOUTH AFRICA
Executive Creative Director: Mike Barnwell
Copywriter: Dino Galetti
Art Director: Amy Pons/Letsholo Kgosimore
Account Manager: Terry Unser
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: GREY SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
In Johannesburg, traffic frequently comes to a standstill for kilometres. When Aquafresh launched an ‘Interdental’ toothbrush, we decided to use a fleet of scooters to demonstrate the benefits. As the scooters zipped by between stationary vehicles, drivers saw the toothbrush and the message ‘Gets between the gaps’. Reaching tens of thousands of customers, for a very little media cost (and a tank of fuel).