FIELD TEST by Ogilvy & Mather Los Angeles for ARCO

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FIELD TEST

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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Ogilvy & Mather Los Angeles
Creative Director Chris Bradley
Art Director Tyler Warrander
Copywriter Fred Abercrombie
Producer Kay Lynn Dutcher
Account Supervisor Jenna Habayeb
Released July 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: ARCO/BP
Product/Service: FUEL
Agency: OGILVY WEST
Date of First Appearance: Jul 1 2010
Entrant Company: OGILVY WEST, Culver City, USA
Chief Creative Officer: Dan Burrier
Creative Director: Chris Bradley
Copywriter: Fred Abercrombie
Art Director: Tyler Warrander
Account Supervisor: Jenna Habayeb
Producer: Kay Lynn Dutcher
Account Manager: Jocelyn Chang
Other Credits: Account Director: Evelyn Borgatta

English Translation of Main Headlines
Field Test #N5-602
It's a proven fact: people like a few extra nickels.
Straight Up Gas Institute
Arco
Straight up Gas