BIG BUBBLE by Prolam Y&R Santiago for Arcor

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BIG BUBBLE

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Industry Chewing-Gum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Cesar Ojeda, Tony Sarroca
Art Director Rodrigo Grebe
Copywriter Cristobal Arteaga, Alvaro Becker
Producer Gabriel Monreal, David Quezada
Photographer Patricio Pescetto
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ARCOR DOS EN UNO
Product/Service: BUBBLE GUM
Agency: PROLAM Y&R
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriter: Alvaro Becker
Art Director: Rodrigo Grebe
Account Manager: Carlos Baracco
Advertiser's Supervisor: Diego Chaparro
Photographer: Patricio Pescetto
Producer: Gabriel Monreal/David Quezada
Other Credits: Atenas Production/Aerotec Baloons
Date of First Appearance: Oct 20 2009 12:00AM
Entrant Company: PROLAM Y&R, Santiago, CHILE

Description of Ambient execution
1.-"Dos en Uno" is the brand of gum favorite of children in Chile since 1959. In 2009 the brand celebrated the 50th anniversary. To celebrate, "Dos en Uno" wanted to communicate this anniversary at large and in a non-traditional way. 2.-The solution was to build a 15 meters height hot air balloon , shape, design and colors to assimilate to be a bubble gum balloon. Beside it was placed against the giant image of a child once in the air, looked like he was "blowing up" the balloon.