BABY PACIFIERS by DDB Bogota for Armed Forces Of Colombia

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BABY PACIFIERS

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Industry Political/Religious/Trade Organizations
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency DDB Bogota
Executive Creative Director Juan Pablo Navas, Mauricio Rocha -Creative Vp
Creative Director Juan Carlos Espitia, Alfonso Diaz, Juan Carlos Palma
Art Director Juan Gabriel López, Fabian Fernandez, Gabriel Escobar Ogilvy, José David Mendoza
Copywriter Jorge Ivan Jácome, Ricardo Uribe
Producer Jose Vicente Altamar - David Abril - Alejandro Ussa
Photographer Juan Badel
Account Supervisor Carolina Uribe
Released June 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: FUERZAS MILITARES DE COLOMBIA
Product/Service: OUTREACH PROGRAM
Agency: DDB COLOMBIA
Executive Creative Director: Mauricio Rocha/Juan Pablo Navas
Creative Director: Juan Carlos Palma/Juan Carlos Espitia
Copywriter: Jorge Jácome/Ricardo Uribe
Art Director: Juan Gabriel López/José David Mendoza/Gabriel Escobar/Fabian Fernandez
Account Manager: Luis Fernando Castilla
Account Supervisor: Carolina Uribe
Photographer: Badel
Producer: Alejandro Ussa
Date of First Appearance: Jun 15 2009 12:00AM
Entrant Company: DDB COLOMBIA, Bogotá, COLOMBIA

Description of Ambient execution

7.000.000 pacifiers were thrown from airplanes and helicopters in zones and routes of frequent guerrilla presence with a strong and clear message: IF YOU ARE PART OF THE FARC, YOUR BABY WON´T BE BORN TO ENJOY SOMETHING AS SIMPLE AS THIS.