BULLETPROOF POSTCARD by GNOVA for Dupont

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BULLETPROOF POSTCARD

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency GNOVA
Creative Director Carlos Castelo E Amaury Bali Terçarolli
Art Director Lisiane Kindlein, Alexandre Collares
Copywriter Jan Pfiffer, Gabriel Gil, Armando Araujo
Account Supervisor Cristina Voltarelli
Released October 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: DUPONT
Product/Service: ARMURA BULLETPROOF GLASS
Agency: GNOVA
Executive Creative Director: Amaury Bali Terçarolli
Creative Director: Carlos Castelo E Amaury Bali Terçarolli
Copywriter: Jan Pfiffer/Gabriel Gil/Armando Araujo
Art Director: Alexandre Collares/Lisiane Kindlein
Account Manager: Louise Beltrão
Account Supervisor: Cristina Voltarelli
Other Credits: Rodrigo Zaha Kuba
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: GNOVA, São Paulo, BRAZIL

Description of Ambient execution
Postcard pick ups are a traditional media in Brazil, very common in bars and restaurants. In order to show effectively the product´s safety and protection, displays were created using the same bulletproof glasses used in the bulletproof system, protecting miniature cars.

English Translation of Main Headlines
Postcard pick ups are a traditional media in Brazil, very common in bars and restaurants. In order to show effectively the product´s safety and protection, displays were created using the same bulletproof glasses used in the bulletproof system, protecting miniature cars. To our surprise, at some places people attempted to break the glass, without succeeding at so.