ARNOLD BIKE by Arnold Worldwide Amsterdam for Arnold Worldwide

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ARNOLD BIKE

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Industry Advertising agencies, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Arnold Worldwide Amsterdam
Executive Creative Director Sean Thompson
Released October 2011

Credits & Description

Category: Transit
Advertiser: ARNOLD AMSTERDAM
Product/Service: ARNOLD AMSTERDAM
Agency: ARNOLD AMSTERDAM
Executive Creative Director: Sean Thompson
Other Credits: Creatives - Ben Holder/Bob Haarmans/Associate Designer - Juri Zaech/Design Bending Production

Ambient Execution Description
Born in Amsterdam, a city of one million bikes. As a new agency we needed to design a communications piece to announce our arrival. A piece befitting the culture of Amsterdam. The answer is Arnold. The first fully-functioning bike in the shape of a name. Melding design with engineering, the frame was custom built using tube bending technology. To be effective it needed to be legible but also support the rider. To do this we modified the design continuously to meet both graphic and engineering requirements. The frame was finished by electrostatically applying a coating of eco-friendly powder paint. Catch it online, cycling canal-side in Amsterdam, or on La Croisette.