COMMUTER GLOVE by Cossette Toronto for EYE WEEKLY

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COMMUTER GLOVE

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Toronto
Creative Director Pete Breton, Dave Douglass
Art Director Shawn James
Copywriter Sean Atkinson
Released March 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: EYE WEEKLY
Product/Service: ARTS & ENTERTAINMENT NEWSPAPER
Agency: COSSETTE
Creative Director: Dave Douglass/Pete Breton
Copywriter: Sean Atkinson
Art Director: Shawn James
Advertiser's Supervisor: David Titcombe
Other Credits: Media Planner: Julia Sokolova
Date of First Appearance: Mar 11 2010 12:00AM
Entrant Company: COSSETTE, Toronto, CANADA

Description of Ambient execution
Eye Weekly wanted to remind commuters to take care during Flu Season. So we handed out thousands of complimentary Eye Weekly newspapers across Toronto’s transit system. Each in a long, plastic, sanitary “commuter glove,” with this friendly reminder: “Flu Season is far from over. Practice safe commuting.” The result? People practiced safe commuting.